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Every brand has a starting point. For Azadi, that beginning is rooted in history, identity, and memory, specifically in Pakistan and Azad Kashmir. Before designs, fabrics, or collections, Azadi began with a question. How do you honour where you come from while expressing who you are today? To answer that question, it is important to understand Azad Kashmir, its history, and the values that have shaped its identity. The History of Azad Kashmir Azad Kashmir, meaning Free Kashmi