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Faith, Memory, and Identity in Azad Kashmir History explains how Azad Kashmir came into existence. Identity is shaped by how people live, believe, and remember. To understand why Azadi exists as more than a name, it is necessary to look beyond dates and borders and into the everyday values that define life in Azad Kashmir. At the centre of those values is faith. Islam as a Foundation of Daily Life In Azad Kashmir, Islam is not expressed through display or excess. It is lived

Every brand has a starting point. For Azadi, that beginning is rooted in history, identity, and memory, specifically in Pakistan and Azad Kashmir. Before designs, fabrics, or collections, Azadi began with a question. How do you honour where you come from while expressing who you are today? To answer that question, it is important to understand Azad Kashmir, its history, and the values that have shaped its identity. The History of Azad Kashmir Azad Kashmir, meaning Free Kashmi